In search of Homo economicus: Behavioral experiments in 15 small-scale societies
Publication information:
Henrich, J., R. Boyd, S. Bowles, C. Camerer, E. Fehr, H. Gintis, and R. McElreath. “In Search of Homo Economicus: Behavioral Experiments in 15 Small-Scale Societies”. American Economic Review 91 (2001): 73-78.